Company Videos. Selling Yourself Through Humor.
I am a huge fan of self produced company videos. Providing a view from inside is always compelling and the consumer is expecting this type of material to be standard. Many companies spend a great deal of money on these videos and while some are well produced and do the job, I am a fan of the more off the cuff style videos. The videos that display the personality of the company as well as provide good insight on the products or services the company provides. I personally become more attached to a product, company, or personality if I can easily relate with them, which is why humor is so important in these types of videos.
While researching business cards, I found Moo, an international print house specializing in custom printing with a great sense of humor. While searching I stumbled across some videos promoting their paper stocks and their processes. These short, both under two minutes, videos provided me with compelling information why I should order cards from Moo, but also provided an entertaining display of humor via smart dialogue, catchy music, and slick motion graphics.
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As you can see from the videos, they are filled with great information on the product, but also provide some insight on the personalities and humor of the company and staff. You don’t see many videos become viral that don’t have some level of humor in them. Either it be the Old Spice Campaign or 99% of the Super Bowl ads. Making people laugh is good. They aren’t laughing at you or your product.
