The Super Bowl is over and the this year had some great ads, but one thing I noticed is the stronger emphasis on directing viewers to additional content via the web. Majority of the ads close with web address, Facebook pages, Twitter hashtags, or more. While watching I decided to track what ads had what, and here is how it breaks down.
- 71% of the ads included a URL to the product or company, including every movie trailer.
- 14% of the ads included a Facebook Page to the product or company.
Even with the 110 million viewers for the Super Bowl many companies provided the ability post the ads to your Facebook Wall or your Twitter account, which just increases the amount of impressions.
With Facebook and Twitter becoming one of the most powerful tools allowing companies to get instant feedback on their products, adding a simple web address to either a product page or a Facebook page seems like a simple and cost effective addition to any ad in my opinion.